Life Gear is a safety preparedness company that is dedicated to creating everyday products that have built in safety features. The original logo was first designed by the owner who had limited skills in Illustrator. After being in the market for nine years, the Life Gear in-house design team and I thought it was a perfect time to rebrand. We developed a modern logo that carried a stronger presence than that of its older counterpart. Since the symbol of the cross is such a well known icon around the world, we thought it was appropriate to make a unique symbol that represented Life Gear.
