My friend and I had the opportunity to create several branding ideas for this up and coming restaurant named Mission Avenue Bar and Grill. They informed us that their initial theme was industrial based. Pulling from that idea, I created the concept of the restaurant being a factory and it's food and drinks becoming the technical parts of a machine. I was inspired by old school blueprints and vintage factory logos from the 1950s. To make it more industrial, I really wanted to emphasize on the use of different natural textures.
